WorkPackage 8

Dissemination, training and exploitation of results

Typology: Other Leader: Siobhan McQuaid

Timeline

This shows the workload for workpackage 8 in the course of the 5 years of the project.

Year 1 Year 2 Year 3 Year 4 Year 5
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

What’s new in WP8?

How do we tell our story? WP8 is solely dedicated to dissemination and outward communication. The main activities of WP8 have been the complex development of an interactive web platform, which supports both internal collaboration between partners (WP discussions, information gathering and storage, reporting) and communication about the project to the general public in particular in the case study cities. Since the start of the TURAS project, this WP has seen the completion of interactive ‘mini-sites’ for 10 out of the 12 participating TURAS European cities (which are also linked to the web GIS from WP1). These are accessible from the home page of the TURAS site which is regularly updated with partner editorials, news and event items. Future activities will concentrate on presenting project results, as they emerge, in order to spread TURAS findings and emerging ideas to the whole community.

Objectives

  • To put in place an effective dissemination and exploitation strategy to increase the impact of the project among the target audiences of the project which include the general public, SMEs, the research community, local authorities and other stakeholders
  • To develop an open communications platform facilitating interaction and exchange between local authorities and citizens which will contribute to more adaptive governance, collaborative decision making and behavioural change.
  • To demonstrate the potential of the project for other urban areas by providing local authorities with access and training on the mapping and modelling tools, demonstration results, methodologies and guidelines developed in the project.
  • To raise the profile of the project and the level of engagement and exploitation of results among target audiences both within the cities involved as partners in the project and within other cities in Europe.

Description of work and role of partners

Overall WP Leader (Siobhan MCQUAID, EBN)

T8.1 Dissemination and exploitation strategy and plan
Lead Partner: EBN Partners involved: EBN, UCD, Climate Alliance, Pracsis, and All partners

  • Develop dissemination and exploitation strategy and plan detailing objectives and planned activities for the duration of the project. An overview of the dissemination and exploitation strategy, key messages, target audiences, communication activities and expected results is provided elsewhere. This strategy will be developed in close consultation with specialised exploitation partners Climate Alliance.
  • The dissemination and exploitation plan will be updated on an annual basis throughout the project. The first part of these updates will report on dissemination activities undertaken, training events organised, details of exploitable results which have emerged from project activities, exploitation/uptake of results and the impact of the project. The second part of these annual updates will look at dissemination and training activities planned for the next year and plans to increase the exploitation/uptake of results. In the final two years of the project, the dissemination and exploitation plan will also include detailed planning relating to the sustainability of the TURaS platform after the project ends.

T8.2 Development and maintenance of interactive communications platform
Lead Partner: Pracsis. Partners involved: EBN, UCD, All partners

This task employs the cutting edge expertise of Pracsis to develop an innovative web platform which will be positioned as a new model and a future benchmark for enabling adaptive governance, collaborative decision-making between local authorities and urban communities and which will ultimately result in behavioural change among European citizens. The development of an interactive web platform will be central to all outreach, dissemination and exploitation activities in TURaS. This web platform will be made up of several important elements which will evolve as the project develops:

  • Firstly, within the framework of the objectives and activities planned in the project, the TURaS web platform will provide an open forum for interaction and exchange between project partners, local authorities and citizens in the participating urban areas. In addition to the main TURaS website which will be published in English (website operational by end of M3), separate TURaS mini-websites will be developed for each city location to facilitate information and exchanges in local language. Over the duration of the project local authorities will be encouraged to take ownership of these localized collaboration platforms so that when the project ends they will be fully integrated into the overall activities and practices of local authorities and they will take responsibility for maintenance and hosting after the project ends. To support interaction with local communities, the feasibility of using online stakeholder forums, WIKI’s and /or an interactive blog to facilitate both an exchange of information and consultation on planned activities, discussions and suggestions from with the general public, community groups, local artists and community leaders both social and economic will be assessed. A social network will be set up on Ning (leading online platform for organizers, activists and influencers) or equivalent on line platform. Interactive tools such as online polling, survey tools and/or other social networking sites like Twitter will be used to get instant reaction from user groups on various headline topics. In addition to the online platform, detailed e-bulletins will be posted online and emailed to stakeholders on a regular basis informing them of developments and encouraging further engagement and feedback. A special effort will be made to engage with families and young people living in the participating urban areas as young people will be the opinion leaders and policy makers of the future. The feasibility of developing an online educational game and/or awards competition to engage with students will be explored. In the first 3 months of the project, the dissemination WP leader EBN will lead discussions at the kick-off meeting and individually with project partners in particular local authorities in order to better understand their current online communication with communities and to establish future needs related to TURaS. Based on these discussions, a detailed specification for the online platform will be developed and a prototype developed and pilot-tested in two contrasting urban locations over a 6 month period. Based on user feedback a full scale model will be developed and rolled out to all 10 participating cities over the next 12 months. This model will be refined over the duration of the project and the feasibility of licensing the collaborative platform outside of core partners will be discussed in the final 2 years of the project.
  • Project outputs: The output of each WP will be presented on the website in several formats:
    • Summary of results presented in an attractive format and in local languages suitable for comprehension and consultation by members of the general public. These results will, where relevant, include a ‘call for action’ from the general public e.g. involvement with set up of urban garden, feedback on applications for creative design competitions, involvement in workshops and training etc. A content management system will be developed to allow for TURaS partners to upload content in relevant parts of the website and in local language where required. Each partner will appoint a content point for uploading information for their organization. EBN the WP leader will monitor content updates on a regular basis to ensure the website is proactively used by partners.
    • Specialised outputs such as visions, strategies, spatial scenarios and guidance tools will be openly available from the main TURaS website to stakeholders such as policy makers, city council planners or community development groups. These outputs will be supported by online and offline training to support exploitation and use. Pracsis will organize training sessions on the web platform and updates and refresher training at the 6 monthly consortium meetings over the first two years of the project. Online support material will also be developed. An example of the type of output which will be available online is the interactive Internet-based interface which will be developed in WP1 to allow geospatial ICT infrastructure at sub-city / neighbourhood scale to be publicly accessible and available to local councils and participants as a communication and management tool. Such infrastructure will enable inventory, visualization and analysis of a variety of 32 aspects of urban resilience and sustainability (as explored in each of the WP2-6). The leader of WP1 and indeed all WPs generating online tools will cooperate with Pracsis on the development of a specification for collaboration to avoid future problems in terms of integration of outcomes into the main TURaS website. (Research articles and publications emerging from the project of interest to academic and research audiences will be uploaded by WP leaders using the content management system. These will primarily be available in English.
  • Media Desk and Dissemination material: A media desk will be set up providing comprehensive material for all types of media: online (social networking sites will be set up on Facebook and Twitter etc., YouTube clips will be posted) , press releases and photos; published articles and news clips, videos and other communication tools (leaflets, presentations, logo and branding guidelines). Case studies and showcases demonstrating the successes of the project will be developed in local languages and in a format suitable for the different target audiences. Pracsis will explore the feasibility of automatic updates from the main TURaS website to all associated social networking sites.
  • Exploitable results database: An important element of the project explored in detail in WP6 will be engaging with local economic actors and in particular SMEs. Pracis will work with EBN and the leader of WP6 to develop and integrate into the TURaS online platform a database of existing ‘cleantech’ businesses in the participating neighbourhoods and a business forum will be set up to facilitate networking between local businesses and also between similar types of business in different urban locations. Information on business opportunities (in particular public procurement opportunities) emerging from the project will be posted to registered stakeholders. In collaboration with BIC partners and local business support organisations, online and offline training and support will be provided to assist the development of existing cleantech businesses and the establishment of new sustainable start-up activities. These activities will complement the activities being organised in WP6.

T8.3 Offline dissemination activities in each participating city
Lead Partner: DCC Partners involved: EBN, UCD, All partners

The online collaboration platform will be supported by offline activities specifically addressing the target audiences of the project:

  • General public in the participating cities of the project will be invited to attend public consultations, meetings and events. Outreach communications such as door-to-door flyers, posters and cooperation with community groups awards will be used to inform all sectors of the community in the participating neighbourhoods in particular any non- internet users e.g. older people or disadvantaged groups. The involvement of all sectors of the community in the pilot areas are seen as essential to contribute to more adaptive governance, collaborative decision making and behavioural change. Use of local media – press, TV and radio.
  • To support further engagement with families living in the participating urban areas and indeed to extend dissemination activities later in the project to other areas of participating cities, collaborations with local schools will be fostered through competitions and age appropriate activities. Activities which will be explored including for example:- a program of visits to local parks and community gardens exploring issues such as biodiversity and biomimicry, creativity workshops with local artists and ‘sustainable entrepreneurship’ competitions with second and third level students etc
  • SMEs: In the cities participating in WP6, partners such as BIC Lazio and Knowledge Dock are firmly embedded within the entrepreneurship fabric of their local community and have access to extensive databases of local SMEs. These partners will identify SMEs who may be interested in participating in the TURaS initiative and engage with them directly through phone calls, one-to-one meetings or business events such as trade fairs. After the initial contact and engagement, SMEs will be encouraged to connect and communicate through the online platform. Business sectors such as the building industry who may benefit from the outputs of WP2 will be targeted for communication.
  • Other stakeholders: The involvement of community groups from participating neighbourhoods is essential to the success of the project. In the first 3 months of the project, local project partners will organise one to one meetings/public consultations with community groups to secure their support and involvement in the project. Throughout the project, partners will consult and liaise with community groups on an ongoing basis as a priority.

T8.4 Exploiting the results in other neighbourhoods of participating cities
Lead Partner: London Borough of Barking and Dagenham Partners involved: EBN, UCD, All partners

  • Throughout the project, each city council will keep other neighbourhoods in their cities informed of the objectives, activities and results of the TURaS neighbourhoods. Details on the TURaS neighbourhood project will be prominently placed in the news and environmental policy section of the councils websites and linked to the relevant ‘neighbourhood page’ of the TURaS website to allow for interaction and dialogue in local language. Dissemination events organised in the TURaS neighbourhoods will be open to interested individuals from other neighbourhoods and councils and details of these events will be published on the main Council website and emailed to a database of community groups and relevant stakeholders in other neighbourhoods and councils.
  • Based on the integrated transition strategies prepared in WP7, the feasibility of extending the TURaS approach to other neighbourhoods in the city will be explored. Councils will organise a consultation meeting in other neighbourhoods to discuss the findings of this transition strategy. Local citizens, industry players, community groups and local political representatives will be invited to participate in this meeting(s) with local authorities in order to agree on a plan of action for partial or full implementation of the findings of the transition strategy.

T8.5 Focused training to assist in exploitation of results by other councils/cities
Lead Partner: Climate Alliance Partners involved: EBN, UCD, WP Leaders, City Councils

A stepwise approach will be adopted to the exploitation of TURaS results. T8.3 is concerned with extending the approach to other neighbourhoods in the same council area. The next step in the dissemination process is to extend the TURaS approach to other councils in the same city and where feasible in the same country. With the exception of Rome, most cities have multiple councils e.g. 4 councils in Dublin, 22 councils in London etc. Each participating city council will present the results of the TURaS approach to a high level joint council meeting addressing the heads of all councils of their city and where feasible to a national meeting of council officials from all cities in the country. The advice and assistance of the dissemination partner CLIMATE ALLIANCE representing city councils across Europe will be followed to reach the maximum number of councils in each city/country.Following this communication, each participating council will organize and promote a series of training workshops providing other city council officials with full training on the visions, feasibility strategies, spatial scenarios and guidance tools available to them through the TURaS project. A particular focus of the training will be on the development and implementation of an integrated transition strategy for each city. These training sessions will be open to council officials from cities in other countries. Each city will make a particular effort to engage and involve partner cities in this training e.g. Dublin City Council is twinned with Barcelona, Liverpool and San Jose.

T8.6 Widespread dissemination to other cities, to policy makers, to the research community and to the general public through programme of conferences, events and specialised communications etc
Lead Partner: Climate Alliance Partners involved: EBN, UCD, Pracsis, City Councils, All partners Partners involved: All partners promoting at all relevant events

Outside of the cities and countries involved in the project, four partners - UCD, EBN, Climate Alliance and Pracsis - will play an important role in disseminating the results to different audiences at a pan-European level:

  • As one of the managing partners of the Covenant of Mayors initiative to engage signatory cities to go beyond the EU’s energy and climate goals and curb their CO2 emissions by at least 20% by 2020 via energy efficiency and renewable energy actions Climate Action is well placed to disseminate the results of the TURaS project to the members of their network and to present them at relevant Climate Alliance and Covenant of Mayors events. The results of TURaS will directly contribute to the EU’s energy and climate change goals and will therefore be of interest and relevance to the local authority network members, to planning, regulatory and licensing authorities and to environmental policy decision makers at local, national and European level. Dissemination results and in particular policy recommendations be presented through the TURaS and partner websites, newsletters and relevant events.
  • Established by the EC more than 25 years ago, the European Business and Innovation Centre Network (EBN) is now the leading non-governmental pan-European Network, incorporating 200+ Business and Innovation Centres (BICs) and similar Innovation and Entrepreneurship Centres organisations. EBN members are well placed to support the dissemination and exploitation of the results of the TURaS project to local policy makers and SMEs in particular related to the outcomes of WP6 and opportunities to support clean-tech businesses. Based on the growing economic importance of the cleantech sector, EBN has a specialized Cleantech thematic working group which is connected with the International Association of Science Parks (IASP) Enviroparks network operating in 21 countries worldwide. As a networking organisation, EBN organizes a full calendar of events and networking activities which will be exploited fully for dissemination of TURaS results in particular to local economic development agencies and policy makers. Supporting policy recommendations based on WP6 results will be available from the TURaS, EBN and partner websites.
  • UCD will co-ordinate all academic partners on ensuring the effective dissemination of TURaS RTD results to academic audiences and researchers worldwide. Results will be submitted to leading peer review publications and presented at relevant international conferences.
  • PRACSIS– communications agency – specialized in communication of environmental issues to the general public, to media, policy makers at regional, national and European level. A detailed programme of communications will be included in the dissemination and exploitation plan prepared in T8.1. A proactive communications campaign will be launched using media communications to disseminate information about project activities and results to the general public as well as specialized audiences.

Milestones

Id Dissemination, training and exploitation of results
M8.41 Organisation of at least 1 training workshop in every participating city
Training workshops completed
Expected by: M46
M8.42 Report on training activities
Report
Expected by: M48
M8.43 Academic publications

Expected by: M50

Deliverables

Id Dissemination, training and exploitation of results
D8.12 TURAS website
Expected by: M3
(1.6 MB) download
D8.13 Interactive communication platform
Expected by: M6
(2 MB) download
D8.14 Dissemination strategy
Expected by: M6
(2.3 MB) download
D8.15 Training workshops
Expected by: M50